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Econsultancy – Seven tips for managing email marketing campaigns
Von Econsultancy: As we’ve pointed out in several posts recently, email marketing is still an extremely important way for brands to engage with their customers. Furthermore, the proliferation of...
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iab – Mobile’s Role in a Consumer’s Media Day: Smartphones and Tablets Enable...
Von iab: Illuminating the different ways that smartphones and tablets are changing consumer behavior, the IAB Mobile Marketing Center of Excellence released “Mobile’s Role in the Consumer’s Media...
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ConstantContact – 15 Truths You Must Know To Create Almost Perfect Subject Lines
Von ConstantContact: Ah subject lines… Those less than ten-word phrases that can often make or break an email marketing campaign that took weeks to put together—aren’t they a joy to create? I wish I...
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HubSpot – Facebook Launching 9 More Targeting Options for Organic Updates
Von HubSpot: How great would it be if you could target your organic Facebook business page updates by more than just users’ location and language? That’d probably be pretty valuable — and more...
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VOCUS – Ten Ways to Adapt to the Evolution of Social Media
Von VOCUS: Social media is going through a rapid evolution. As a new facet of everyday business, it forces us to rethink, relearn and question everything. From creative to messaging and to...
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media-TREFF – So können Facebook, Twitter und Co. in ein CRM-System...
Von media-TREFF: Obwohl in Deutschland rund 23,7 Millionen Menschen allein Facebook als Social Media-Plattform nutzen, sind Unternehmen bis heute nicht in der Lage, Social Media-Daten effizient...
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Forbes – How A Fortune 1000 Brand Uses Email To Stay Engaged
Von Forbes: Way back in April I made the proclamation that email – despite its many naysayers, and you know who you are – is not only not extinct but is indeed a very effective method of communication...
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PR Daily – The psychology of social networking
Von PR Daily: Narcissists, unite on Facebook—you’ll find likeminded folks. That’s the conclusion of a new infographic from PsychologyDegree.net, which points out that people with “high levels of...
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SOCIABLE BLOG – Picture Perfect: Why Pinterest is a Great Marketing Tool
Von SOCIABLE BLOG: The growing social media site Pinterest is certainly proving that a picture can be worth a thousand words, as it grows and gains popularity. With over 10 million users, Pinterest is...
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GetElastic – Selling Value-added Services to Mobile Customers
Von GetElastic: No matter what industry you are in, if you have even one competitor, a compelling value proposition is critical to attract and keep customers. In the telecom industry, competition...
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artegic – 6 Tipps, wie Sie kurze und prägnante Betreffzeilen erstellen
Von artegic: Die Betreffzeile entscheidet im Wesentlichen darüber, ob eine E-Mail vom Empfänger überhaupt geöffnet wird. Betreffzeilen sollten daher kurz und prägnant formuliert werden. Doch was...
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involver – 6 Ways to Market Your Brand on Pinterest
Von involver: So you finally got your brand on Facebook and Twitter! Ahhh. You can take a breath, right? Nope! (Please actually keep breathing.) Twitter and Facebook are two great tools for getting...
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responsys – Spam Traps and Honey Pots Explained
Von responsys: In the constant struggle between ISPs and spammers, legitimate marketers get caught up somewhere in the middle. ISPs have an array of techniques and technologies they employ to keep out...
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1to1 media – CMOs Look to Social Data for Customer Insight Into Future Trends
Von 1to1 media: Because social media generates an influx of unique customer data, CMOs look to this information to broaden their knowledge of the customer and predict future trends. Social media...
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FUTUREBIZ – Facebook Anzeigen: Gesponserte Meldungen sind mit Abstand das...
Von FUTUREBIZ: Gesponserte Meldungen sind das mit Abstand effektivste Anzeigenformat auf Facebook. TBG Digital hat 13,8 Mrd. Impressions von Gesponserten Meldungen und Like Page Ads analysiert und...
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MOBILBRANCHE.DE – Interview: Katrin Hana von Payback über mobile Dienste im...
Von MOBILBRANCHE.DE: “Konsumenten haben heute ihr Smartphone immer dabei und bemerken schneller, dass sie ihr Handy zuhause gelassen haben, als ihre Geldbörse. Dementsprechend sind die Tage...
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PROTENT – How to Optimize Your Google+ Local Business Page
Von PROTENT: As a note, this blog post was supposed to publish last month around the announcement of Google+ Local. Unfortunately, I’ve been expecting Google+ to magically fix itself and update our...
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Mobile Marketer – How to create an effective QR code campaign
Von Mobile Marketer: Nowadays, marketers are placing QR codes on everything – billboards, print ads and bus shelters. However, many companies are crippling their campaigns with simple mistakes instead...
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GetElasitc – Email Marketing that Drives Conversions [Infographic]
Von GetElasitc: This week’s featured infographic comes from Monetate, Intelligent Email Marketing that Drives Conversions. Social media has certainly not killed email marketing, which still converts...
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Entrepreneur – 3 Ways to Make Your Social Media Efforts More Productive
Von Entrepreneur: Pinterest. It’s the it social media site. Or, at least, it was back in March. There have probably been four other it sites since then. Feeling pulled this way and that by the latest...
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